Semrush study finds specialist retailers dominate many Google AI Overviews deal answers
Semrush analyzed 10,514 answers across Google AI Overviews, ChatGPT, Gemini and Google AI Mode for US holiday-shopping prompts. In furniture deal answers on Google AI Overviews, Ashley Furniture appeared in 66.5% of tracked prompts, compared with Walmart at 13.4%; specialists and product brands led many other shopping topics as well.
Takeaway
The study shows how AI visibility tracking can reveal which retailers appear for specific shopping prompts—and how that varies by topic and platform.
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